Mission
The reason for this study should be to glance at how “mother admirers” impact on the current activities away from parasocial matchmaking between admirers and idols in order to acquire better knowledge towards the reasons root the acquisition of idol dolls. Concurrently, of the like the skills and point of views out-of male idol fans, the study seeks so you’re able to develop brand new comprehension of partner behavior and you may increase knowledge of new reasons driving idol-toy practices.
Design/methodology/means
Bringing idol-toy buyers while the look objects, this study held textual studies as well as in-breadth interviews to explore fans’ motivations for buying idol dolls.
Findings
Idol doll requests was motivated by the mental accessory, such certainly mom admirers just who attempt to establish a feeling of manage and continue maintaining a moms and dad–child relationships. As well, to invest in idol dolls also can serve as a disguise getting girlfriend admirers to hide the personal aspirations about their idols. Furthermore, idol dolls act as semiotic identifiers, attracting such as-minded fans and putting on people recognition. It should be detailed one male idol admirers, that are noticed deviant throughout the masculine normative, face analysis during the women-dominated communities, searching for then proof of credibility.
Simple implications
This study produces knowing the motivations trailing idol-doll purchases and certainly will help advertisers during the getbride.org titta på dessa killar catering into psychological needs away from admirers, such as for instance mommy fans, by the design and revenue dolls that resonate along with their wished feel away from attachment.
Public ramifications
Of the acknowledging and concentrating on the positive aspects of partner facts, this study contributes to the brand new ongoing process of de–demonization and you can normalization off fandom. While doing so, this study and aims in order to join a far more complete knowledge of fight and you may emotional requires of the Chinese more youthful age group.
Originality/worthy of
This study explores this new around-researched mother-partner group’s psychological demands and their motivations of purchasing idol-dolls. In addition it understands the fresh new line of point of views and experience away from men idol admirers, bringing another and you may novel advice on the idol-toy usage.
step 1 Inclusion
» tabindex=»0″> based on celebrities’ looks was in fact ended up selling once the a unique function having Chinese fans to talk about its solid passion for their beloved idols, resulting in the production of a different Chinese fandom area. With the Weibo (perhaps one of the most popular social networking platforms within the Asia), the internet neighborhood having idol-doll-creators, consumers, and you will idol fans is now offering gathered more than 460,000 followers and is highly female-ruled. About this system, it’s quite common for fans, who has a massive collection of idol dolls, to share lovable photos and you will express the feel in the dressing up and you may implementing make-up on the “babies.” According to current user report, one of the idol-doll professionals, the new article-2000 generation signifies the highest proportion, reaching 43 %, followed by the fresh post-1995 age bracket positions 2nd, having an amount at twenty-six % (“2021 Thread Toy Members Belief Statement” 2021). Therefore, Age group Z, some body, some one born involving the later 1990’s and also the very early 2010s (Priporas ainsi que al. 2020), definitely activates which have idol-toy sales owing to entertaining social network networks.
On time regarding participatory fandom and you can partner discount, fans’ usage choices in addition to their recognized relationship with idols are extremely subjects off informative search. The way admirers relate genuinely to celebrities might have been defined as parasocial interaction-brand new nonreciprocal, fictional communication ranging from fans and you will media personae (Liebers and you will Schramm 2019; Yan and Yang 2021). In recent times, admirers definitely engaging in the parasocial matchmaking dream throughout the an almost kinship which have idols, provided that they might handle, or at least possess an obvious level of impact on its idols. To your Chinese social networking, there is a pattern where fans, particularly female, refer to themselves as idols’ mothers, aunts, or siblings. While past research has extensively checked out parasocial relationships according to heterosexual norms and you can fans’ personal aspirations on idols (we.age., “girlfriend/spouse fans” away from idols), nothing has been known on the “mom fans”,“Mother admirers,” refer to fans (usually female fans) who will be co-cultivating idols/stars as his or her senior female friends. They claim themselves because the mother of idol and are indulgent to help you idols, taking all of them as lovable, innocent kids who want its additional care (Yan and you may Yang 2021).
